Being brave and building a brand

I’m going to be open and honest with you right now, as that’s what Awesome Mama is all about. I’m here through the bad times with you as well as the good, so I hope you’ll do the same for me.

A few weeks ago I was begining to despair. I’d had next to no sales in a few months and was starting to fear the future of my lovely little business. All the ‘likes’ and comments in the world don’t bring money to the table and as amazing as it is to get such positive feedback for my work (and I’m so, so grateful for that), for some reason, it wasn’t translating into sales.

awesome mama illustration family picture on building a brand

I work from home along side my toddler as childcare is too expensive, so I try to fit working into naptimes and after Fox has gone to bed. It means I have very little time to relax for myself, but as Awesome Mama is something that I absolute adore doing, I really don’t mind.

The months in the lead up to this post though have been tough. Really tough. And reaching rock bottom made me see that I need to try new things and be braver in trying to get Awesome Mama out into the world. I’m naturally quite introverted (I’m fine rambling on on IG Stories though, as I’m ‘hiding’ behind my phone, right!) so shouting about what I’m doing always feels a bit awkward for me. I never want to annoy anyone or even worse, feel rejected, so sometimes I’ve just stayed quiet. For the sake of my family, my son’s future, any future kids and my own sanity, it’s time to stand up and start shouting. I’m learning to take up space. To not apologise for who I am or what I’m doing. I want Awesome Mama to empower parents, especially Mother’s, as it can be a really hard, scary and lonely place out there with kids. I for one felt so isolated when Fox was a new born.

I don’t want Awesome Mama to just be me selling a few cards and t-shirts and bumbling my way with average company. I want to feel empowered myself and to spread that feeling to you. I want to grow and offer you really cool products that you love and are proud to show off. I have so many ideas, but sometimes (sadly) it takes money to get them off the ground.

I want my brand to be a support system for others. I always aim to send you awesome emails, with lots of love and support in every one (shameless plug, click here if you want to sign up!) I want you to feel that Awesome Mama is your friend. I’ve said it before, but I’ll say it again. My inbox is ALWAYS open to anyone. If you need encouragement or a shoulder to cry on, I’m right here guys. Some people have opened up to me through Insta and I’m so honoured that they’ve shared their stories with me.

In this new wave of bravery, I emailed a few IG influencers, to see if they’d get behind my new Beautiful Bodies prints. One wrote back and more than just sharing on Insta, she offered to meet me and do a little interview live on her Stories. I was totally blown away. That lady was Natalie from Style Me Sunday. Now Natalie really didn’t have to meet me. She didn’t need to offer me her time or her platform. But I guess she saw that I’m a Mum who’s trying to do good for her family, whilst spreading a positive message. I hope so anyway. I can’t tell you how touched I was for her to go out of her way like that. I made me believe that shouting a little louder can really pay off sometimes.

I know I need to continue doing things like this and fighting off that shy little girl who still lives within. Coz you know what, there’s a strong and braver girl in there too, who’s learning to push herself forward.

So with this in mind, I’m off to email a few more people and who knows what that may bring. I can be brave on my own, but sometimes it’s nice to hold a hand. So if you want to come along this journey with me, drop me a line to say Hi, it’s always good to know that someone else is cheerleading you on too. I’ll do the same for you, if you ever need it.

Lots of love,

Stace x